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Chatmetric results screen on a laptop and on a phone

Case study · Software

Chatmetric

A product of our own, not a commission. Web, Android app and iOS app with the same engine behind them, published and updated by us.

A challenge on several levels

The project

Chatmetric takes a conversation exported from WhatsApp or Instagram and turns it into numbers: who talks most, how long replies take, what times of day are busy and how all of that has changed over time.

It is on the web, on Google Play and on the App Store, in Spanish and English, and it still gets updates. It is the example we cite in our advanced design tier: custom programming, not a website with pages.

Phone with a blurred screen next to a notebook with a hand-drawn chart

The starting point

The challenges.

What had to be solved before talking about colours.

  • The same product in three different places, each built natively: web, Android and iOS
  • Processing large conversation files without leaving the user watching a spinner
  • Explaining on one screen what to export and where from, to people who have never exported a chat
  • Two complete languages, store listings included
  • Absolute security and privacy of the data, in controlled environments
  • Passing Google Play and App Store review, which are demanding when conversation data is involved

What we did

The solution.

One product, three platforms and a release cycle that doesn't depend on anyone else.

  1. Web first, apps later

    The web version is the complete product and works without installing anything. Minimum viable product: fail early, fail cheap. Once demand is confirmed on the web, the app gets built.

  2. Instant analysis, no sign-up to start

    The user uploads their export and sees results. The account comes later, once you have confirmed that everything works and is safe.

  3. Two real languages

    Spanish and English on the web, in the apps and in the store listings, reviewed by professional translators. Not machine translation pasted on top.

  4. We publish and we maintain

    Store listings, screenshots, legal texts, privacy policy and monthly updates. We don't build an app, we look after it.

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