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Grupo Rein website open on a laptop with a property listing on a phone

Case study · Real estate

Grupo Rein

Website, property portal and online valuation for an agency with more than twenty years of listings and two offices in two provinces.

The client

The project

Grupo Rein is an estate agency founded in 2003, with an office in Madrid (Paseo de Santa María de la Cabeza, 42) and a branch in Recas, Toledo (Calle Real, 2). Their website reports more than 2,000 homes sold and over 100,000 registered clients.

The brief had two halves: a simple corporate site explaining who they are and why their valuers hold court-appointed expert credentials, and a machine for bringing in property owners.

Keys with numbered tags next to a folded floor plan

The starting point

The challenges.

What had to be solved before talking about colours.

  • A simple site that works as a shop window and builds trust when a prospect wants to know more
  • Turning the online valuation into a tool for attracting owners rather than one more obstacle
  • Two offices in two provinces, each with its own address, map and phone number, without duplicating the site

What we did

The solution.

Three pieces that work on their own and hold the whole project together.

  1. Corporate site in hand-written code

    HTML, CSS and JavaScript written by us. No third-party platforms and no paid templates: it loads fast even on a weak signal, which is how people look at flats from the street.

  2. Google advertising

    Google campaigns that put the site in first position for prospective sellers in a fiercely competitive market.

  3. Social media advertising

    Tightly targeted prospecting with video ads built to stop the scroll.

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