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A brand manual, a menu and a business card laid out on a table

One-off service · Visual identity

A logo is not a brand. It is the first step.

We design the logo, write the manual that says how it is used, and build the pieces your audience actually sees you through: cards, email signatures, templates and whatever goes to the printer.

Brand design from the Canary Islands · Working remotely with clients across Spain and abroad

Where this starts

We create a logo, not a PNG.

A file someone sent over WhatsApp four years ago, no transparent background, no vector, and nobody left who remembers what the typeface was. And every time something has to be printed, the problem starts again from scratch.

  • Vector, or it is no use. The same logo has to look right on an 85 mm card and on a three-metre sign. If all you get is a PNG, you got half the job.
  • The manual is what stops the mess. It says what the typeface is, what the exact colours are in HEX, RGB and CMYK, how much clear space the logo needs and what must never be done to it. Without that every supplier improvises and the brand falls apart on its own.
  • The pieces where people really see you. Business card, email signature, document template, social profiles, the restaurant menu, the van. That is where it shows whether there is a brand behind it or just a nice drawing.
  • The files are yours. Editable originals, no watermarks, no monthly fee and no coming back to us to change a phone number.
A brand manual page showing the typefaces and colours of a brand, with a business card on top

The two plans

The minimum brand, or the whole brand.

It depends on where you are going to show up.

Essential identity
To have a real brand.
190 € from · one-off
  • Original vector logo
  • Primary, secondary and black and white versions
  • Style manual with the exact typefaces and colours
  • Print-ready business card
  • Every original file, yours
Full identity
To go out on the street.
490 € from · one-off
  • Everything in the essential plan
  • Extended manual: usage, clear space and what not to do with it
  • HTML email signature for the whole team
  • A4 document template and social profiles
  • One applied piece: menu, catalogue, flyer or signage

These are starting prices. The final one depends on how many pieces you need and whether we start from zero or from something that already exists, and we fix it in writing before we start. No VAT: the Canary Islands are excluded from the scope of VAT (art. 3 of Spanish VAT Law 37/1992). Terms and conditions of the services are available here.

How it goes

Four steps and a date.

Three weeks on average. No disappearing for a month and coming back with a PDF.

  1. Brief

    What you sell, who to, what you like about the competition and, above all, what you never want to see.

  2. Two different proposals

    Two genuinely different roads, not three versions of the same idea with the colour swapped.

  3. Two rounds of changes

    On the proposal you pick. We fine-tune proportions, colour and type until it works big and small.

  4. Handover

    One folder with every format, the manual as a PDF and print-ready artwork. Any printer or sign maker can work from it without calling us.

Case studies

Brands already out there.

Each with its own sector and its own brief.

Frequently asked

What you ask us before we start.

How long does it take?

Three weeks on average from the moment you send the brief back answered. You see the first proposal within the first week.

How many proposals and how many changes are included?

Two proposals down genuinely different roads, and two rounds of changes on the one you pick. If a brand new idea turns up halfway and means starting again, we tell you what it costs before doing it, not on the invoice.

Do I get the original files?

Yes: editable vector (AI and SVG), PDF, PNG with a transparent background and the manual as a PDF. No watermarks, no fees and no coming back to us to change a phone number.

I already have a logo. Can you use it?

Almost always. We vectorise it, clean it up and write the manual it never had. If it is broken from the ground up we tell you why and you decide whether to redo it.

Do you register the trade mark?

No, we are not industrial property agents. We design with registration in mind and tell you where it is filed (OEPM in Spain, EUIPO in Europe), but the filing is handled by an agent.

Do you print the cards?

No. We give you print-ready artwork with bleed and crop marks and you take it to whichever printer you like.

Let's start with something simple

Tell us
what you sell.
The logo
comes after.

Tell us what you do, where the brand is going to show up (premises, van, social, print) and what you never want to see. With that we tell you which plan fits, what it costs and when you get it. Free and with no strings.

Monday to Friday, 10:00 to 20:00 (Canary Islands time)

We reply the same working day. We never pass your details to anyone.