Case study · Signage
A workshop that manufactures and installs what it sells. In signage the portfolio is the catalogue, so the site was built around finished work.
The client
Rótulos Valbuena is a sign company with its own unit in Valdemoro (Madrid). They manufacture and install signs and signage, vehicle wraps, built-up letters and wayfinding, and vinyl, and they work in Madrid and anywhere in Spain.
What separates them from a middleman isn't the catalogue, it's the workshop: printers, cutting plotters, routers and bending machines. Their own line puts it plainly: «we can do it all without a problem».
And there is a detail of the trade that orders the whole site: customers don't ask for the technical name, they ask whether it lights up. An illuminated sign and one that isn't are a different price, a different installation and often a different permit.
The starting point
What had to be solved before talking about colours.
What we did
Every service ends in its examples, and every example is their own work.
Each of the four services says what it is and in which materials, and ends in a «see examples» link that opens the gallery for that work. The site doesn't describe the sign: it shows it installed.
Signs and built-up letters have two galleries each. It is how the customer asks, and where the quote changes, so the site asks what the salesperson would ask.
Printing, cutting, routing and bending are named one by one. Anyone comparing three quotes needs to know who manufactures and who resells, and a nice photo doesn't convey that.
Two phone numbers and the email always in view, and a form with reCAPTCHA v3 and the data-protection notice up front, not buried in the footer.
Keep looking
Let's start with something simple
Tell us what you need and we'll tell you what we would do, what it would cost and how long it would take. A fixed price before we start, free and with no strings.
Monday to Friday, 10:00 to 20:00 (CET)
