Case study · Personal brand
A site where the product is Laura Grande: the camera, the voice and the events. Here the design doesn't accompany the content, it frames it.
The client
Laura Grande is a journalist and television presenter working out of Valencia. On her own site she describes herself as «Valencian, cheerful, optimistic, determined, a fighter… and a JOURNALIST!».
Her work splits between two very different clients: television production companies, which want to see programmes, interviews and live broadcasts; and companies booking events, which want to see someone running a stage. Both come through the same door looking for opposite things.
The site had to serve both in under thirty seconds, which is how long the visit lasts when someone is deciding who to call.
The starting point
What had to be solved before talking about colours.
What we did
Several distinct pages on one shared base design. It is the middle tier of our web design, and here you can see why it exists.
Biography, Events, Gallery, TV, Alogrande and Contact. Each section has its own page and its own goal, but they share the same grid, the same typography and the same menu.
Images are served in modern formats and at the right size for each screen. A professional gallery without the load penalty that usually comes with it.
The form asks what is needed to answer an event or programme proposal with something useful.
Let's start with something simple
Tell us what you need and we'll tell you what we would do, what it would cost and how long it would take. A fixed price before we start, free and with no strings.
Monday to Friday, 10:00 to 20:00 (CET)
